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The genesis of corporate culture in Bulgaria

Adelina Milanova

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Year of Publication: 2008

Cover Type: Soft

Category: Economics

Edition: First Edition

Pages: 110

Format: 6x8.4x1.6

Language: Bulgarian

Summary

The monograph is an attempt to examine the origins, status, and trends in the development of corporate culture in Bulgaria in a relatively new, unorthodox way, enriching traditional approaches to market entities. The application of an interdisciplinary approach involves a multi-layered focus on various current issues. On the one hand, the analysis of the links between national value specifics and organizational practices confirms the applicability of studies in the field of economic/business anthropology in identifying corporate culture in Bulgaria. On the other hand, defining it as collective programming of the mind and distinguishing its core, imposed in the relevant economic structures, highlights the link between the formation of corporate culture and the construction of the identity of the individual unit. It turned out that when forming a strategy for managing economic structures, the concept of corporate culture is a condition of paramount importance. This statement has been verified and applies mainly to small and medium-sized enterprises, which largely determine the profile of our modern economy.

Аbout The Author

• Adelina Milanova: Adelina Milanova holds a PhD in Economics and an Associate Professor of Corporate Culture at the Institute for Economic Research at the Bulgarian Academy of Sciences. Her master's degree is in economics and economic sociology, obtained at the University of National and World Economy - Sofia. She defended her doctoral dissertation on the philosophy and messages of French economic liberalism at the Institute for Economic Research at the Bulgarian Academy of Sciences in 1994. She specialized at the Institute for Human Sciences - Europe and at the Université Paris-Dauphine in France. She is the author of a number of scientific articles and studies, is a member of editorial boards of international economic journals. She has taught a course "Social and Economic Theories" at the New Bulgarian University and teaches "Economic Culture" at UNWE. Among her more famous publications are: Genesis of corporate culture in Bulgaria (2008); Corporate Culture in Bulgaria - Reality and Challenges. The Future of Social-Anthropological Studies (2012); Knowledge as an economic resource (et al., 2013) and others.