"Ivan Mladenov is a professor at the Institute of Literature at the Bulgarian Academy of Sciences. He has taught Bulgarian and Swedish literature, as well as classical semiotics at Sofia University" St. Kliment Ohridski "" and at the University of Plovdiv "Paisii Hilendarski". pragmatism to the NBU. He is an individual member of the International Association for Semiotic Research. He is the author of more than 30 scientific studies in specialized editions, over 100 articles and about 10 publications abroad, he is a translator of semiotic literature. "